Ondanks de crisis werd door de 1.000 meest innovatieve bedrijven 9% meer geinvesteerd in innovatie. Booz & Co onderzocht wat nou het verschil maakt tussen het ene en het ander bedrijf en vooral wat het verschil maakt tussen innovatie top of flop. Het antwoord: De (bedrijfs) cultuur bepaalt het succes:
This year, we took under consideration two particular qualities — strategic alignment and a culture that supports innovation — that truly innovative companies have put in place that allow them to outperform the competition.
Every company among the Innovation 1000 follows one of three innovation strategies — need seeker, market reader, or technology driver. While no one or another of these strategies offers superior results, companies within each strategic category perform at very different levels. And, no matter a firm’s innovation strategy — culture is key to innovation success, and its impact on performance is measurable. Specifically, the 44 percent of companies who reported that their innovation strategies are clearly aligned with their business goals —and that their cultures strongly support those innovation goals — delivered 33 percent higher enterprise value growth and 17 percent higher profit growth on five-year measures than those lacking such tight alignment.
For the second year in a row, Apple led the top 10, followed by Google and 3M. This year, Facebook was named one of the world’s most innovative companies, entering the list at number 10.
